Privacy Policy

List123 is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform. We believe in transparency and giving you control over your personal data.

1. Information We Collect

1.1 Information You Provide

We collect information you voluntarily provide when using List123:

Category	Examples	Purpose
Account Information	Name, email address, phone number, password	Account creation and authentication
Profile Information	Username, profile photo (optional)	Personalization and user identification
Booking Information	Check-in/out dates, guest count, special requests	Processing reservations
Payment Information	Payment method details (processed by secure third-party)	Transaction processing
Property Information	Property details, photos, pricing (for Owners)	Creating and managing listings
Communications	Messages between users, support inquiries	Facilitating communication

1.2 Information Collected Automatically

When you use our platform, we automatically collect certain technical information:

• Device Information: Browser type, operating system, device type
• Usage Data: Pages visited, features used, search queries
• Log Data: IP address, access times, referring URLs
• Location Data: General geographic location based on IP address (not precise GPS)

1.3 Information We Do NOT Collect

2. How We Use Your Information

We use collected information for the following purposes:

2.1 Essential Services

• Creating and managing your account
• Processing bookings and payments
• Facilitating communication between Owners and Renters
• Providing customer support
• Sending booking confirmations and essential notifications

2.2 Platform Improvement

• Analyzing usage patterns to improve our services
• Developing new features based on user needs
• Troubleshooting technical issues
• Ensuring platform security and preventing fraud

2.3 Communications (With Your Consent)

• Notifying you about important platform updates
• Sharing relevant property recommendations

2.4 Legal Compliance

• Complying with applicable laws and regulations
• Responding to legal requests and preventing harm
• Enforcing our Terms of Service

3. Information Sharing

3.1 When We Share Information

We share information only in the following circumstances:

With Other Users (as necessary for bookings)

• Renters receive: Property address (after booking), Owner/Realtor contact info for check-in
• Owners receive: Renter's name, contact info, and booking details to fulfill the reservation

With Service Providers

• Payment Processors: To process transactions (e.g., Stripe)
• Email Services: To send transactional emails (e.g., SendGrid)
• Cloud Storage: To store property images (e.g., Cloudinary)
• Analytics: To understand platform usage (anonymized data)

All service providers are contractually bound to protect your information and use it only for specified purposes.

For Legal Reasons

• When required by law or legal process
• To protect the rights, property, or safety of List123, our users, or others
• To investigate potential violations of our Terms of Service

3.2 What We Never Share

• Your password (we don't even store it in readable form)
• Payment card details (handled directly by our payment processor)
• Your data with data brokers or advertising networks for targeted ads
• Personal information with competing platforms

4. Data Retention

4.1 Active Accounts

We retain your information for as long as your account is active and as needed to provide our services. You can request account deletion at any time.

4.2 After Account Deletion

• Personal Profile Data: Deleted within 30 days
• Booking Records: Retained for 7 years for tax and legal compliance
• Payment Records: Retained as required by financial regulations
• Communications: Deleted after 2 years unless needed for disputes

4.3 Anonymized Data

We may retain anonymized, aggregated data that cannot identify you for analytical purposes indefinitely. This helps us improve our platform for all users.

5. Your Privacy Rights

5.1 Right to Access

You can request a copy of all personal information we hold about you. We'll provide this in a commonly used electronic format within 30 days.

5.2 Right to Correction

You can update your account information at any time through your profile settings. If you need help correcting other data, contact us.

5.3 Right to Deletion

You can request deletion of your account and associated personal data. Some information may be retained as required by law or for legitimate business purposes (like preventing fraud).

5.4 Right to Data Portability

You can request your data in a machine-readable format to transfer to another service.

5.5 Right to Opt Out

You can opt out of:

• Marketing emails (click "unsubscribe" in any email)
• Non-essential cookies (through your browser settings)
• Promotional communications (in your account settings)

5.6 Exercising Your Rights

To exercise any of these rights, email us at privacy@list123.com or use the settings in your account. We'll respond within 30 days.

6. Data Security

6.1 Security Measures

We implement industry-standard security measures to protect your information:

• Encryption: All data transmitted over HTTPS/TLS encryption
• Password Security: Passwords are hashed using secure algorithms (never stored in plain text)
• Access Controls: Employee access limited to those who need it for their job
• Payment Security: Payment processing handled by PCI-DSS compliant providers
• Regular Audits: Security practices reviewed and updated regularly

6.2 Your Role in Security

You can help protect your information by:

• Using a strong, unique password
• Not sharing your login credentials
• Logging out on shared devices
• Reporting suspicious activity to us immediately

6.3 Data Breach Notification

In the unlikely event of a data breach affecting your personal information, we will notify you within 72 hours as required by law and provide guidance on protective steps.

7. Cookies and Tracking

7.1 What Are Cookies

Cookies are small text files stored on your device that help us provide and improve our services. We use them to remember your preferences and understand how you use List123.

7.2 Types of Cookies We Use

Type	Purpose	Duration
Essential	Required for login, security, and basic functionality	Session / 30 days
Functional	Remember your preferences (language, search filters)	1 year
Analytics	Understand how users interact with our platform	2 years

7.3 What We Don't Use

• Third-party advertising cookies
• Cross-site tracking pixels
• Social media tracking widgets

7.4 Managing Cookies

You can control cookies through your browser settings. Disabling essential cookies may affect your ability to use certain features of List123.

8. Third-Party Services

8.1 Service Providers

We work with trusted third-party services to operate List123:

• Stripe: Payment processing - Privacy Policy
• SendGrid: Email delivery - Privacy Policy
• Cloudinary: Image hosting - Privacy Policy

8.2 External Links

Our platform may contain links to third-party websites. We are not responsible for the privacy practices of these sites. We encourage you to review their privacy policies.

9. Children's Privacy

List123 is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If we learn we have collected information from a child, we will delete it promptly. If you believe a child has provided us with personal information, please contact us at privacy@list123.com.

10. International Data Transfers

List123 is based in the United States. If you access our platform from outside the U.S., your information may be transferred to and processed in the U.S., where data protection laws may differ from your country.

By using List123, you consent to this transfer. We take steps to ensure your data receives adequate protection regardless of where it is processed.

11. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the CCPA:

11.1 Right to Know

You can request information about the categories and specific pieces of personal information we've collected, the sources of that information, our business purposes for collecting it, and the categories of third parties with whom we share it.

11.2 Right to Delete

You can request deletion of your personal information, subject to certain exceptions.

11.3 Right to Opt-Out of Sale

We do not sell personal information. However, you have the right to opt out if we ever change this practice.

11.4 Non-Discrimination

We will not discriminate against you for exercising your CCPA rights.

11.5 Authorized Agents

You may designate an authorized agent to make requests on your behalf by providing written authorization.

12. Changes to This Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Notify you by email if you have an account
• Display a prominent notice on our platform

We encourage you to review this Privacy Policy periodically. Your continued use of List123 after changes become effective constitutes acceptance of the revised policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Privacy Inquiries: privacy@list123.com
• Data Access Requests: privacy@list123.com
• General Support: support@list123.com
• Website: www.list123.com

We aim to respond to all privacy-related inquiries within 30 days.

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Thank you for trusting List123 with your information. We are committed to protecting your privacy and providing a safe, transparent platform for vacation rentals.